I am often approached by illustrators just starting out in the field. I am asked many questions pertaining to “how” to get started and “what” to do. The first thing I usually tell them is to get their own web site. A web site is one of the most important things a beginning illustrator should do. There are some crucial guidelines that I think are worth taking a look at when considering a web page or site. A web site will be a vital link for the illustrator to potential clients: the authors and publishers.
First remember your web site will reflect you as an illustrator. If you can not afford to have a web host and a site designed for you then you can do one for yourself, but in either case please consider what I have to say.
I can’t brag enough on my web designers and web host, Greenfield Design, a talented group of designers in the UK, number one in my book!
Try to think of your web site as a simple resume’ , in a sense. You wouldn’t send an 6 page resume’, but a crisp, precise one page statement of who you are, what you do and some samples of what you do.
It should download fairly quick and not take 4 hours to download! I have visited a few web sites where I have found myself ready to scream waiting for the site to finished downloading that you swear you are even going to find out the illustrator’s blood type, last will and testament and possibly funeral arrangements.
Of course you want to highlight the positive about yourself and your achievements, awards and outstanding skills, but oh golly, hold off from bragging on yourself until the cows come home.
I have read some illustrator’s web sites that boast about illustrating 50-100 books in the last 6 months for various clients. Well first of all if I was an author or a publisher that would throw up a red flag immediately, not to get off the subject, but this is an example of where a boast can hurt more than help. A good illustrator will take at least 3-6 months to illustrate a book many times even longer. If an illustrator is cracking out books that fast that tells me he is turning out “cookie cutter” characters and most likely digital medium only. There’s nothing wrong with digital medium, but it should be a tool for the illustrator unless you’re an animator then it is a commitment. A illustrator should be a more varied in the mediums. Now to the subject of what I mean by “cookie cutter” characters. This term applies to an artist’s characters and often is found in animated or digital work. Do the characters all look alike; such as the animals and the people?
I recently had a publisher contact me to illustrate a book, but since I already have too much on my plate I referred him to a friend illustrator’s web site. The publisher’s response was “You got to be kidding! If I wanted ALL my characters to look exactly the same with huge eyes and garish colors that looked like they were from the planet Zor, then maybe. Can this guy even draw freehand? “ I think this explains what I am trying to say: character conception or the illustrator’s ability to create characters for different manuscripts.
Include a brief Bio of yourself. You don’t have to tell everything about you, in fact it is not a good thing in this day and age of identity theft and security to include too much info about yourself. If a publisher wants your professional resume’ he’ll ask for it.
Include links for lists of recent books or upcoming books.
Links are a great way to keep items organized on a web site.
Put a few samples of your work on the site , not 100! and make sure they are not so huge that again it makes your page slower to download. You can make a clickable size increase so if the viewer wants to see a larger view all they have to do is click on the thumbnail size sample.
Include a contact box, but I wouldn’t recommend your personal email address.
Surf around and view different illustrator’s web sites. Note what you like and what you don’t like.
Just remember to stay organized. I think the most important thing to remember is your work will speak for itself in the end, but as I stated before your web site is a large reflection of you.